Endless Azzuro

Endless Azzuro

Introduction

Introduction

Endless Azzurro is a visual plunge into the shimmering blues of the Elba sea. Set aboard a traditional Turkish gulet, the campaign captures the effortless elegance of summer: golden reflections, salty breeze, and the kind of light that makes everything feel lighter. The sunglasses aren’t just worn they’re lived. Essential companions in motion, shaped by the sun, the water, and the wind. A fresh, sun-drenched ode to the beauty of letting go.

Year

2024

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Introduction

Endless Azzurro is a visual plunge into the shimmering blues of the Elba sea. Set aboard a traditional Turkish gulet, the campaign captures the effortless elegance of summer: golden reflections, salty breeze, and the kind of light that makes everything feel lighter. The sunglasses aren’t just worn they’re lived. Essential companions in motion, shaped by the sun, the water, and the wind. A fresh, sun-drenched ode to the beauty of letting go.

Year

2024

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Challenges

Challenges

Challenges

Shooting light without losing direction.

Working on open water means working with what the day gives you reflections, shifts, shadows. The challenge was not to control the setting, but to move with it. To stay reactive, fluid, and find structure in the spontaneity of the sea.

The Inspirations

The Inspirations

The Inspirations

Italian summers, postcards from the ’70s, and the freedom of open decks.

We pulled references from Mediterranean cinema, travel diaries, and vintage yacht photography. The goal wasn’t to recreate nostalgia but to let it breathe through color, motion, and a sense of suspended time.

Final thoughts

Final thoughts

Final thoughts

Summer doesn’t need direction just the right light, the right moment, and the right pair of glasses.

Endless Azzurro is more than a campaign it’s a state of mind. A feeling you carry with you, like the salt on your skin or the memory of a perfect afternoon.

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back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 apollo® Studio

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom