One Of These Days

One Of These Days

Introduction

Introduction

One of These Days is a quiet ode to balance. Set in a Tuscan farmhouse, the campaign blends Japanese minimalism with the warmth of Italian living slow mornings, open windows, imperfect details that feel just right. It’s a lifestyle captured in gestures: understated, intentional, human. Where beauty is found not in perfection, but in presence.

Year

2024

Industry

Fashion Lifestyle

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Oribu

Introduction

One of These Days is a quiet ode to balance. Set in a Tuscan farmhouse, the campaign blends Japanese minimalism with the warmth of Italian living slow mornings, open windows, imperfect details that feel just right. It’s a lifestyle captured in gestures: understated, intentional, human. Where beauty is found not in perfection, but in presence.

Year

2024

Industry

Fashion Lifestyle

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Oribu

Challenges

Challenges

Challenges

Blending two aesthetics without forcing the fusion.

The challenge was to let the Japanese and Italian influences coexist without one overpowering the other. Finding harmony meant paring back, observing, and letting the environment shape the rhythm of the images.

The Inspirations

The Inspirations

The Inspirations

Wabi-sabi, terracotta, linen, and a table set for no one in particular.

We pulled from Japanese interior philosophies and Italian rural culture both rooted in care, ritual, and a love for the everyday. The tone is calm, the texture lived-in, the mood: somewhere between two worlds.

Final thoughts

Final thoughts

Final thoughts

There’s nothing ordinary about simplicity.

One of These Days isn’t a statement it’s a feeling. One that stays with you like the light through a curtain or the sound of footsteps on stone.

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Team Lead

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back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 apollo® Studio

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom