Some campaigns are born between calls and sketches. Others are born… among the branches of a forest, hanging from fake clouds. The Clouds Atelier by Minobossi is one of those. A dreamlike, almost suspended vision that literally asked the team to walk with their heads in the clouds. But turning a dream into a shot isn’t always that light.

Where the Idea Ends, the Forest Begins

Finding a place that could host a vision like The Clouds Atelier was the first challenge. A forest wasn’t enough: we needed a place that felt out of time, away from reality.

But even the perfect place doesn’t set itself up. The clouds had to stay suspended, still, and light. The reality? The wind never agrees with art direction.

The Compromises of a Fake Sky

Behind every ‘simple’ shot lies a long list of knots to untangle. Here they are:

• Clouds are heavy. Yes, really.

• Finding trees with the ‘right’ branches is a craft in itself.

• Natural light changes its mind every ten minutes.

• Transparent wires are never transparent enough.

• The team risks scoliosis trying to set everything up in balance.

When Surrealism Becomes Literal

As we were setting up the last cloud, one of us — visibly worn out — came to the creative director with a guilty look.

‘Boss, I think I just ate a cloud.’

At first, we laughed. Then we realized it was true: he had inhaled half a strip of synthetic fiber while fixing it. After all, he’s someone who lives with his head in the clouds. Literally.

Why We Remember Days Like These

Not just for the photos. Not just for the success of the project. But for that absurd moment when a wild idea takes shape, climbs up into the trees, and becomes reality.The Clouds Atelier is not just a shoot: it’s proof that certain visions, when shared, can be built together. Maybe even with a little cloud caught in your throat