Not everything starts off straight.

Some ideas take shape through obstacles, laughter, and sudden insights. This magazine tells what usually stays off-camera: the challenges, the mistakes, the quick solutions. It’s our way of working: concrete, creative, never too perfect

A Boat, A Few Struggles (And No Regrets)

Shooting on a caicco isn’t exactly comfortable. Space is tight, the light shifts, and so do people. But it was right here that the magic happened. For a few days we became a small crew — technicians, stylists, models — all on board the same story.

A story that couldn’t be improvised, but was written moment by moment, carried by the current.

Coordinating Without Tripping (Too Much)

• On boats you don’t run, you sway.

• The right reflection lasts only a moment.

• Every object must be secured (or it falls).

• Cables? Sworn enemies of the wooden deck.

• No white walls to bounce the light.

The Captain Who Didn’t Know He Was Part of the Cast

At first, he watched us from a distance, with a mix of patience and curiosity. Then he started lending a hand. Figuring out where the sun was coming from. Suggesting the best spots to stand. In the end, he was part of the shoot. Literally.

Not by chance, but because he fit right in. With his genuine face, his calm demeanor, that seaman’s composure. He was the perfect character. And he always had been.

Closing Thoughts

Endless Azzurro reminded us that some campaigns are not directed: they’re lived. That some people are not chosen: they reveal themselves. And that sometimes, the best way to tell La Dolce Vita is simply to live it — even with a captain who steps into the scene just because he wants to be part of it.