Context

EXIN Group is a structured industrial group with multiple activities and brands.
Solid operations, clear ambition, real substance.

What it didn’t have was a readable external identity.

To the outside world, EXIN Group risked being perceived as:

• technically solid
  
  

• operationally complex
  
  

• but culturally invisible
  
  

A common issue for industrial groups ready to scale.

The Perception Block

EXIN Group was operating as a group,
but it wasn’t yet perceived as one.

Its value, vision and long-term direction were not clearly legible to:

• partners
  
  

• potential clients
  
  

• strategic interlocutors
  
  

The problem wasn’t visibility.
It was authority.

The Shift

Instead of starting from classic corporate communication,
we chose a different approach.

We positioned EXIN Group as a thinking industrial platform —
a group with vision, culture and a precise way of interpreting its sector.

The strategic decision was to express this positioning
through an editorial object, not a brochure.

Something closer to an Assouline book
than to a corporate presentation.

Execution

We conceived and produced a high-end editorial book
as a business development and positioning tool.

The book was designed to:

• communicate the group’s vision and values
  
  

• structure its identity beyond individual brands
  
  

• act as a physical proof of seriousness, taste and ambition
  
  

It wasn’t meant for mass distribution.
It was created for selected BD conversations.

The book became:

• a cultural statement
  
  

• a credibility accelerator
  
  

• a conversation opener at the highest level

Outcome

The perception of EXIN Group shifted from:
industrial operator
to
structured platform with vision and authority.

The book enabled:

• stronger positioning in business development contexts
  
  

• clearer understanding of the group’s role and ambition
  
  

• higher-level conversations with partners and stakeholders
  
  

The group didn’t explain itself more.
It explained itself better.

Insight

When substance is already there,
the challenge is not communication.

It’s translation.

Editorial culture can turn complexity into authority —
and authority into opportunity.

That’s the leverage we designed for EXIN Group.