Capturing freedom without losing elegance.
We wanted the campaign to feel real like a scene caught in the middle of a summer adventure. Balancing irreverence and sophistication meant crafting every shot to feel unplanned but never careless. A sense of control in the chaos.
Italian summers, Nouvelle Vague, and women who move like they own the world.
The tones of 70s cinema, the freedom of coastal road trips, the charm of the uninvited. We looked at imagery where fun doesn’t ask for permission and style happens naturally, even when no one’s watching.
Not every story needs a moral. Some just need a bag worth leaving behind.
Another Summer Story celebrates that moment when freedom, mischief and beauty collide. And leaves behind a reminder: a little chaos can be disarming if the accessories are right.
Next projects.
(2023-25©)
