WATCH BACK
For SELETTI x OKKIA VISTA, we enter a cinema where looking becomes part of the performance. Inspired by David Lynch, the campaign slips between audience and spectacle, with eyewear at the centre of a strange exchange of glances.
Give the gaze a leading role.
Translate the collection’s attitude into a world with its own dream logic. Red curtains, mirrored faces and flickering televisions turn every glance into another image. The frames become part of the intrigue, shifting the relationship between who watches and who is watched.
The spectacle is us.
A campaign that holds your gaze while quietly returning it. Cinema, surrealism and eyewear meet in a world where everyone is both spectator and spectacle—and looking is a performance in itself.
Next projects.
(2023-25©)
