CTRL + ME

CTRL + ME

Introduction

CTRL + ME is a retro-futuristic fever dream in cubic form. Set in a surreal office space blending 1960s Italian design with Orwellian control, this campaign imagines a world where the individual is always observed until they’re not. When the boss steps out, the music comes on. And everything finally moves.

Year

2025

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Introduction

CTRL + ME is a retro-futuristic fever dream in cubic form. Set in a surreal office space blending 1960s Italian design with Orwellian control, this campaign imagines a world where the individual is always observed until they’re not. When the boss steps out, the music comes on. And everything finally moves.

Year

2025

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Challenges

Challenges

Design meets dystopia. In a perfectly organized rebellion.

Recreating a space that felt timeless yet not of this world was the first step. We studied Poltronova, Superstudio, Gattaca, Severance. The balance had to be precise: cold but seductive, minimal but charged with tension. Then we had to break it all. With rhythm.

The Inspirations

The Inspirations

From Gattaca to Giorgio Moroder.

The campaign blends sci-fi aesthetics, Italian radical architecture, and dancefloor energy. We wanted contrast: rigid environments and loose bodies, surveillance and freedom, geometry and groove. A love letter to rebellion signed in Helvetica.

Final Thoughts

Final Thoughts

Back to the office? Only if we get to DJ it.

CTRL + ME turns the return to work into a cinematic reset. It’s about reclaiming your space even if it’s just for a moment. Because no one can micromanage your energy.

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By submitting, you agree to our Terms and Privacy Policy.

© 2025 back to apollo®

Ready to launch !

We're receiving the signal, ready to respond