CTRL + ME

CTRL + ME

Introduction

Introduction

CTRL + ME is a retro-futuristic fever dream in cubic form. Set in a surreal office space blending 1960s Italian design with Orwellian control, this campaign imagines a world where the individual is always observed until they’re not. When the boss steps out, the music comes on. And everything finally moves.

Year

2025

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Introduction

CTRL + ME is a retro-futuristic fever dream in cubic form. Set in a surreal office space blending 1960s Italian design with Orwellian control, this campaign imagines a world where the individual is always observed until they’re not. When the boss steps out, the music comes on. And everything finally moves.

Year

2025

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Challenges

Challenges

Challenges

Design meets dystopia. In a perfectly organized rebellion.

Recreating a space that felt timeless yet not of this world was the first step. We studied Poltronova, Superstudio, Gattaca, Severance. The balance had to be precise: cold but seductive, minimal but charged with tension. Then we had to break it all. With rhythm.

The Inspirations

The Inspirations

The Inspirations

From Gattaca to Giorgio Moroder.

The campaign blends sci-fi aesthetics, Italian radical architecture, and dancefloor energy. We wanted contrast: rigid environments and loose bodies, surveillance and freedom, geometry and groove. A love letter to rebellion signed in Helvetica.

Final Thoughts

Final Thoughts

Final Thoughts

Back to the office? Only if we get to DJ it.

CTRL + ME turns the return to work into a cinematic reset. It’s about reclaiming your space even if it’s just for a moment. Because no one can micromanage your energy.

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© 2025 apollo® Studio

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Team Lead

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back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 apollo® Studio

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom