Etherea

Etherea

Introduction

Introduction

Etherea is a study in softness. A woman moves through a dreamlike space, wrapped in translucent veils and diffused light. The campaign translates lightness into a visual language elegant, minimal, suspended. Here, the bags don’t just complete the look they define the atmosphere. Icons of quiet sophistication, floating between reality and reverie.

Year

2024

Industry

Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Minobossi

Introduction

Etherea is a study in softness. A woman moves through a dreamlike space, wrapped in translucent veils and diffused light. The campaign translates lightness into a visual language elegant, minimal, suspended. Here, the bags don’t just complete the look they define the atmosphere. Icons of quiet sophistication, floating between reality and reverie.

Year

2024

Industry

Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Minobossi

Challenges

Challenges

Challenges

Capturing weightlessness without losing presence.

The challenge was to render something intangible light, air, movement while keeping the bags as focal points. Balancing transparency, shadows, and space required restraint and precision in every frame.

The Inspirations

The Inspirations

The Inspirations

Dance, vapor, and early morning light through white curtains.

The aesthetic pulls from visual poetry modern ballet, surreal photography, and ethereal fashion editorials. It’s about grace in stillness, and movement in simplicity.

Final thoughts

Final thoughts

Final thoughts

Elegance doesn’t ask for attention. It invites it.

Etherea is more than a visual it’s a mood. One where every bag becomes a gesture, and every gesture becomes timeless.

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back to apollo®

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Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 apollo® Studio

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom