Fuori Shibuya

Fuori Shibuya

Introduction

Introduction

Fuori Shibuya is a dream outside the city. Two women, one product, and a forest that feels like it knows more than it says. In this surreal campaign for Oribu, the lines blur between nature and vision, stillness and movement, real and imagined. It’s a whisper in slow motion, a dream you half-remember. And yes, it might have been directed by David Lynch in another life.

Year

2025

Industry

Fashion Lifestyle

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Oribu

Introduction

Fuori Shibuya is a dream outside the city. Two women, one product, and a forest that feels like it knows more than it says. In this surreal campaign for Oribu, the lines blur between nature and vision, stillness and movement, real and imagined. It’s a whisper in slow motion, a dream you half-remember. And yes, it might have been directed by David Lynch in another life.

Year

2025

Industry

Fashion Lifestyle

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Oribu

Challenges

Challenges

Challenges

Letting silence speak.

Nature is beautiful, but never simple. We had to work with shifting light, weather moods, and the unpredictability of the setting without losing control over narrative, product, or visual clarity. The goal: allow space for mystery, but never lose focus.

The Inspirations

The Inspirations

The Inspirations

Lynch’s surreal worlds, Japanese restraint, and forest mythology.

There’s something sacred about stillness. The two models weren’t just styled they were cast to embody. Each frame was composed like a scene from a modern myth, where the bag is not just a product, but a presence.

Final thoughts

Final thoughts

Final thoughts

Out of Shibuya, into the subconscious.

The result is a story told in fragments, sensations, textures. A campaign that doesn’t shout it lingers. Like fog through the trees.

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Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 apollo® Studio

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom