Turning abstraction into brand identity.
Working with AI meant sculpting intention from unpredictability. The challenge was preserving the surreal tone while ensuring the bags remained grounded not just present, but iconic within each strange and silent world.
De Chirico, metaphysical art, and the space between thoughts.
Long shadows, deserted piazzas, symbolic architecture these elements guided the mood. Each image was designed to feel both still and tense, like something is about to happen… or just did.
Surrealism reveals it doesn’t explain.
Metaphysique is an invitation to linger. To look twice. And to let the bag speak, even in a world where nothing else makes sense.
Next projects.
(2023-25©)
