Not My F* Tempo

Not My F* Tempo

Introduction

Introduction

Not My F* Tempo is a sound-first campaign. To launch Okkia’s magnetic clip-on collection, we turned a detail into a beat he iconic click of the clip becomes the core of a rhythm that moves the whole set. Three artists a drummer, a beatboxer, and a tap dancer lead the scene, building music from movement, gesture, and sound.Not just eyewear. A performance. In music we trust.

Year

2025

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Introduction

Not My F* Tempo is a sound-first campaign. To launch Okkia’s magnetic clip-on collection, we turned a detail into a beat he iconic click of the clip becomes the core of a rhythm that moves the whole set. Three artists a drummer, a beatboxer, and a tap dancer lead the scene, building music from movement, gesture, and sound.Not just eyewear. A performance. In music we trust.

Year

2025

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Challenges

Challenges

Challenges

Making a product detail the hero of the show.

The magnetic clip is small but its sound is unmistakable. We needed to amplify that click without losing elegance or energy. Synchronizing rhythm, visuals, and product focus was a delicate choreography.

The Inspirations

The Inspirations

The Inspirations

Street sessions, analog beats, and music videos from the 2000s.

We drew from raw musicality the joy of improvisation, the precision of live rhythm, the tactility of real instruments. Everything had to sound and look like it was meant to be heard.

Final thoughts

Final thoughts

Final thoughts

When function becomes rhythm, fashion becomes music.

Not My F* Tempo is a visual track. It’s about elevating the tiniest gestures and turning them into a soundtrack you can wear.

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© 2025 apollo® Studio

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Team Lead

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Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 apollo® Studio

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom