Sottovoce

Sottovoce

Introduction

Introduction

Sottovoce unfolds like a play in three acts. A journey through space and silence, the campaign moves from a labyrinth to a marble quarry, and finally to a sculpture gallery. Each location becomes a stage, each bag an artwork in quiet dialogue with the architecture. It’s a visual story about form, light, and presence where the bags don’t just exist in the scene, they shape it.

Year

2024

Industry

Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Studio Flo

Introduction

Sottovoce unfolds like a play in three acts. A journey through space and silence, the campaign moves from a labyrinth to a marble quarry, and finally to a sculpture gallery. Each location becomes a stage, each bag an artwork in quiet dialogue with the architecture. It’s a visual story about form, light, and presence where the bags don’t just exist in the scene, they shape it.

Year

2024

Industry

Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Studio Flo

Challenges

Challenges

Challenges

Designing with space, not around it.

Three very different environments one narrative flow. We had to make the locations part of the storytelling, not just backgrounds. Balancing composition, light, and movement across acts demanded precision, restraint, and a strong visual rhythm.

The Inspirations

The Inspirations

The Inspirations

Theatre scenography, classical sculpture, and the geometry of silence.

The references were architectural and artistic: from ancient myths to contemporary installations. We wanted each frame to feel carved like a pause suspended in time, where the bag becomes both subject and sculpture.

Final thoughts

Final thoughts

Final thoughts

Sometimes the quietest things leave the deepest impression.

Sottovoce doesn’t shout. It echoes. In stone, in shadow, in texture it celebrates the poetry of objects when given space to breathe.

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Team Lead

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back to apollo®

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Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 apollo® Studio

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom