The Clouds Atelier

The Clouds Atelier

Introduction

Introduction

The Clouds Atelier is a dream woven into daylight. Set in a forest where soft clouds float above the ground, the campaign creates a surreal, weightless world a stage for Minobossi’s timeless bags. Models move like modern-day nymphs, suspended between fantasy and nature, grace and stillness. Here, the bags aren’t just accessories they’re enchanted objects, carriers of a quiet kind of magic.

Year

2024

Industry

Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Minobossi

Introduction

The Clouds Atelier is a dream woven into daylight. Set in a forest where soft clouds float above the ground, the campaign creates a surreal, weightless world a stage for Minobossi’s timeless bags. Models move like modern-day nymphs, suspended between fantasy and nature, grace and stillness. Here, the bags aren’t just accessories they’re enchanted objects, carriers of a quiet kind of magic.

Year

2024

Industry

Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Minobossi

Challenges

Challenges

Challenges

Making the surreal feel believable.

Hanging clouds in a real forest wasn’t just a stylistic choice it was a logistical puzzle. We had to blend the artificial with the organic, making the impossible feel like it had always been there, waiting to be seen.

The Inspirations

The Inspirations

The Inspirations

Ethereal paintings, fairytales, and the softness of forgotten dreams.

We looked at pre-Raphaelite compositions, surrealist fashion imagery, and nature as set design. The atmosphere was designed to feel light but intentional an open-ended story wrapped in mist and fabric.

Final thoughts

Final thoughts

Final thoughts

Elegance doesn’t need gravity.

The Clouds Atelier invites us to rise above the noise to believe in softness, beauty, and things that drift just out of reach. Because sometimes, the lightest details are the ones that stay with you.

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back to apollo®

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Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 apollo® Studio

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom