No mountains. No waves. Just lights and ideas.
Bringing adrenaline to a controlled studio space was the real sport. No snow, no water, no wind just light rigs, backdrops, and muscle memory. We had to suggest movement without motion, energy without chaos. And it had to feel real.
Action movies, freeze-frames, and the psychology of speed.
We referenced everything from freeride documentaries to street parkour footage, and then translated that intensity into sculptural poses, dust trails, shadow lines. The bags were styled like gear, but framed like trophies.
Not just an accessory. A mindset.
The Great Escape celebrates the instinct to push forward fast, focused, and unapologetic. Because carrying something shouldn’t weigh you down. It should take you further.
Next projects.
(2023-25©)
