Untold

Untold

Introduction

Introduction

Untold unfolds in silence. Set in an old library, the campaign explores what’s left unsaid the stories between the lines, the glances that last longer than they should. Three characters move through the dust and stillness, revealing parts of themselves without ever speaking. The glasses become more than accessories: they’re vessels of identity, symbols of what you show and what you choose not to.

Year

2024

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Introduction

Untold unfolds in silence. Set in an old library, the campaign explores what’s left unsaid the stories between the lines, the glances that last longer than they should. Three characters move through the dust and stillness, revealing parts of themselves without ever speaking. The glasses become more than accessories: they’re vessels of identity, symbols of what you show and what you choose not to.

Year

2024

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Challenges

Challenges

Challenges

Letting silence carry the narrative.

Telling a story with no dialogue only looks, shadows, and presence meant rethinking rhythm and direction. We had to build tension without noise, emotion without excess. Every frame had to whisper just enough.

The Inspirations

The Inspirations

The Inspirations

Classic literature, soft dust, and the intimacy of hidden thoughts.

We took cues from quiet cinema, editorial stillness, and the visual language of libraries. Not polished or loud just soft light, aged paper, and the feeling of having just missed something.

Final thoughts

Final thoughts

Final thoughts

Some stories aren’t written they’re worn.

Untold is an invitation to read between the lines to notice what’s hidden in plain sight. And to remember that style, like a good story, doesn’t always explain itself.

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Team Lead

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back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 apollo® Studio

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom