Staging elegance in the real world.
The shoot was set entirely within the factory no sets, no tricks. We had to bring fashion-level surrealism into a space made for function. The key was contrast: rigid machines, soft movement. Dust in the air, and silk in motion.
Pas de deux, sharp tailoring, and impossible elegance.
We imagined the factory as a stage. Each artisan became part of the choreography. Every stitch echoed like a pirouette. The model? A force of stillness moving through it all.
Luxury manufacturing, rebranded.
Exin’s new identity is bold, clear, and unafraid to stand out. From the name to the typeface, everything was designed to reflect who they really are: A future-facing factory that dares to be seen. Editorial layouts, a magnetic tone of voice, and a palette that’s more runway than warehouse. It’s manufacturing, but make it fashion.
Next projects.
(2023-25©)
