Relevance, Slowed Down
The Permanent Stay embraces slowness as a design choice. Through restrained architecture and controlled rhythm, Okkia reframes relevance as something built over time. The sunglasses integrate quietly into the space, stabilizing the image through repetition, clarity, and balance.
Designed to adapt, made to last.
Sunglasses are integrated naturally into this environment — worn and set aside without emphasis — reinforcing Okkia’s vision of eyewear as a lasting, everyday tool rather than a statement. The campaign reframes style as permanence and restraint, positioning Okkia as a brand that values duration over immediacy and invites the viewer to slow down, observe, and stay.
Continuity over novelty
The final focus is on precision and restraint. Clean edges, balanced proportions, and consistent finishes define the new frames, giving them character without dominance. Shown without exaggeration and in real conditions, the sunglasses are positioned as credible, durable objects — made for daily use and built to remain relevant over time.
Next projects.
(2023-25©)
