Breaking the ice. With style.
The goal? To tell a holiday story without slipping into cliché. Okkia wanted something bold, memorable, and visually sharp. A campaign with a sense of humor but that still looked high-end. No snowy landscapes, no CGI: everything was done for real, in the studio. Yes, even the ice.
Real ice, warm spirit.
The concept starts with contrast: freezing the icons of Christmas and turning them into sleek, sculptural objects. The products become mini monuments pop relics trapped in crystal. The photographic direction mixes ironic scenes, macro details, and iconic characters (Santa included). The moodboard? A battle between glossy still life and 90s-style commercial surrealism.
A chill campaign that turned up the heat.
Frozen Icons is a capsule that entertains, surprises, and leaves a mark. A cheeky take on the holidays that keeps the product center stage while delivering tone, vision, and visual punch. Because while the world out there might be melting, Okkia chooses to stay cool literally.
Next projects.
(2023-25©)
