Turning one piece into a full wardrobe.
How do you transform a formal garment into a true extension of one’s identity? The challenge was to build an entire visual and narrative world around a single product the blazer capable of evoking motion, style, culture, and freedom. A language rooted in both aesthetics and exploration.
Italian roots meet nomadic elegance.
We drew from the finest Italian tailoring tradition and translated it into a fluid, contemporary, international visual landscape. Soft textures, dusty tones, symbolic details. Every element tells the story of a figure in motion: a modern intellectual, a seeker of meaning, someone who collects images and impressions as carefully as they choose a jacket.
Walk with those who don’t stand still.
SANFREDI doesn’t just dress it accompanies. It’s a brand that rewrites the way we think about the blazer: less rigid, more lived-in. Less ceremonial, more like a journal. And it’s precisely in this balance between beauty and movement that its strength lies.
Next projects.
(2023-25©)
