A campaign that walks a fine line. At first glance, everything looks perfectly normal: polished portraits, clean still life shots, balanced compositions. But look closer, and you’ll start to sense something’s off. A bloodied bandage, a foggy lens, an unsettling reflection. It’s fashion, but with a disturbing twist. It’s Halloween, without the clichés. A visual tension exercise where storytelling hides in the details, and atmosphere builds in what’s left unsaid.