The Family Affair

The Family Affair

Introduction

Introduction

The Family Affair is a story told in two timelines. Set inside a grand villa, the campaign draws inspiration from Wes Anderson’s The Royal Tenenbaums, weaving together childhood memories and grown-up identities. Through symmetry, color, and eccentric charm, three characters reappear once as kids, then as adults echoing gestures, outfits, and emotions. Eyewear becomes the common thread: a quiet symbol of identity that doesn’t age, it evolves.

Year

2024

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Introduction

The Family Affair is a story told in two timelines. Set inside a grand villa, the campaign draws inspiration from Wes Anderson’s The Royal Tenenbaums, weaving together childhood memories and grown-up identities. Through symmetry, color, and eccentric charm, three characters reappear once as kids, then as adults echoing gestures, outfits, and emotions. Eyewear becomes the common thread: a quiet symbol of identity that doesn’t age, it evolves.

Year

2024

Industry

Eyewear/Fashion

Scope of work

/

Positioning

/

Branding

/

Shooting

Brand

Okkia

Challenges

Challenges

Challenges

Balancing nostalgia with modernity.

Telling a story across two timeframes meant replicating details without becoming too literal. The challenge was creating visual continuity while letting each version of the characters feel distinct, but connected like two chapters of the same book.

The Inspirations

The Inspirations

The Inspirations

Wes Anderson, vintage portraits, and wardrobes that tell stories.

The visual language borrowed from cinematic symmetry and color blocking. Every shot was composed like a frame from a film: stylized, yet emotional a tribute to the art of personal style over time.

Final thoughts

Final thoughts

Final thoughts

Style may change essence doesn’t.

The Family Affair celebrates who we were and who we become. A portrait of growth, seen through the lens of three characters and the eyewear that quietly ties them together.

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Ready to launch !

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Team Lead

at apollo®

Major Tom

back to apollo®

Do you have a mission in mind ?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 apollo® Studio

Ready to launch !

We're receiving the signal, ready to respond

Team Lead

at apollo®

Major Tom